Barrios, Chief Executive Officer
Martha is a lifelong resident of East Los Angeles and
has made significant contributions to her community in the
areas of education, health and community development. After
spending 20 years as a key member of prominent community
based corporations, she began her own venture in the area
of educational material development. After recognizing a
need for products that transmit cultural values to children
as well as teach Spanish, she recruited her family to apply
their various talents to that end. Martha is a member of
the Los Angeles chapter of the Latin Business Association,
the Southern California Toy Association, Southern California
Minority Business Development Council and the U.S. Hispanic
Chamber of Commerce. She is a member of the Friends of the
East Los Angeles County Public Library.
Barrios de León, Executive Vice President & Creative
Christopher leads the Frijolitos' team’s creative
effort. His keen eye for detail and design has guided the
company’s products and identity. From our online presence
to the shape of Albóndiga’s ears, Christopher’s
exemplary style is evident in everything the company does.
From a young age, Christopher was fascinated by folk tales
from Mexico and Latin America that his grandmother would
tell him. He received a traditional Catholic education,
supplemented by classes in drawing and painting at the East
Los Angeles School of Arts, and graduated from Loyola High
School, which is run by the Jesuit order. It was here that
he developed the need to contribute to his community and
a sense of the importance of positive role models for the
children of immigrants. Christopher went on to study at
the University of California at Berkeley, where he earned
a degree in art history.
Barrios Hernandez, Vice President, Sales
Teresa is the force that drives sales at Frijolitos, Inc. A seasoned account executive, Teresa has ten years of experience working in the fine jewelry industry, during which she cultivated relationships with major American retailers. She has a well-developed sense for pricing merchandise and knowing what sells.
A graduate of the University of California at Santa Barbara, Teresa would spend her college summers back home, either to work as an intern with the Mexican American Legal Defense and Education Fund or to participate in local fundraisers. She has also spent much of her free time performing volunteer work, namely as an ESL teacher for students seeking citizenship.
R. Hernandez, Chief Financial Officer/Chief Operating Officer
As CFO, Joseph R. Hernandez manages the company’s financial programs, capital planning, accounting operations, and reporting. He has also developed and implemented the company’s business plan.
An engineer by training, Joseph worked for the Aerospace Corporation in El Segundo before working for a construction management firm. He moved on to a city public transportation agency, managing its small business program office. He has worked in the small business community for more than ten years.
Joseph received a bachelors’ degree in aerospace engineering from the University of California at Los Angeles in 1991.