|The mission of Frijolitos is to become the leading producer of Latino themed educational and toy products designed to celebrate the traditions, folklore, and culture of the people of Latin America. This desire is expressed in our slogan, ¡Viva la Cultura!…Long Live Latino Culture!
|Frijolitos is on the move to become
the premier provider of Latino themed education and toy products.
Established in 2002, Frijolitos was the fulfillment of a lifelong
ambition by Martha Barrios, President, to provide future generations
of Latinos with a product that celebrates its heritage, language
and pride in ethnicity. Conceived as a tool to meet the needs
of the growing Latino population, the family-owned Latino
Toy and Artesanias Compania began in a conversation between
Martha Barrios and son, Christopher Barrios, about the need
for culturally sensitive Latino toys and educational materials.
|Frijolitos is committed to providing
Latino themed toys and educational products that provide culturally
relevant character-building lessons that bring families closer
together. All of these elements come together through the
telling of stories, myths and legends rooted in Latin American
cultures. Much like a grandfather tells his grandson the same
tales he grew up hearing, children and their parents can turn
to the Frijolitos' line of books to re-establish connections
to their ancestral culture while they deepen the connection
between each other.
|Frijolitos is unique in that it
is the only company that specializes exclusively in providing
culturally relevant Latino themed educational and toy products.
The most recent research into teaching methods demonstrates
that educators who use culturally relevant materials in their
instruction are more effective than those who do not. In turn,
students of varying races, ethnicities and cultures have a
more positive learning experience, are better students and
have increased graduation rates. Frijolitos' books are imbued
with cultural relevancy that explain folktales, cultures and
traditions of the Latino world. This enables educators and
parents to construct practices that have relevancy and meaning
to students of different social and cultural realities.
|Frijolitos, Inc. is the collaborative
effort of writers, artists, and educators who were brought
together by a common vision. We strive to share the traditions,
folklore, and history of Latin America through a fantastic
world inhabited by charming and fun-loving Frijolitos' characters.
Meet the Team>>